France’s Canal + moves into Ghana’s TV market

CanalSat , a subscription digital TV service with over 125 channels and radio stations in French, has been launched in Ghana.

Canal+ Afrique, a subsidiary of Canal+ Overseas, the company that runs CANAL+ Group’s international pay-TV operations with a presence in more than 30 countries in Central and West Africa, brought the service to Ghana in a partnership with Multichoice Ghana.

The project is part of a push to expand the presence of its channels in Anglophone Africa.

Multichoice Ghana, providers of DSTV and GoTV in Ghana, has started providing CanalSat services in the West African country throughout its distribution outlets starting from May 15.

John Timothee, the director of sales, partnership and development for Canal Plus Africa said: “For over 20 years CANAL+ has been providing pay-TV service in Africa.

“We are passionate about our coverage because we want television viewers to see the world in a different view.”

Canal+ must have channels, he said, included: Les Chaines Canal+, that packages five premium channels featuring exclusive and box office movies, sports programmes, original series, documentaries and entertainment.

It also have over 90 French and international channels covering all topics such as movies, sports, youth, discovery, entertainment, music, news, and topics of general interest.

Ghana is an English speaking country but its neighbours use French as their official language.

Timothee said the “desire of the (Ghana) population to learn the French language, as well the stable political atmosphere and conducive business environment, the country was the best placed to introduce the Canal+ service.”

Before the introduction of the service Canal+ channels in Ghana had relied on external agents from Francophone nations in West Africa to subscribe to the service locally.

“Multichoice Ghana will provide Canal+ channels’ service to the Ghanaian public the same way it renders its DSTV subscription.

“It will come as fully installed service,” said Cecil Sunkwa-Mills, general manager for Multichoice Ghana.

Sunkwa-Mills Currently said, the initial full package of the service was going for GH¢230.00 after which a subscriber will chose, which bouquet to be on for the monthly subscription.

Ghana soccer fans would have more sports including the biggest football leagues such as Ligue 1, English Premier, Spanish La Liga, Italian Serie A, UEFA Champions League, and UEFA Europa League.

Movie lovers will also have about 400 movies with a majority of exclusive premieres including all the cinematographic genres and the major events such the Oscars, and the Cannes film festival ceremonies.